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Grocery Spending Gets Strategic

A December 2025 survey of 2,000 U.S. shoppers by consumer insights platform Zappi found that almost all feel the pinch of grocery price inflation. Price has surpassed taste and brand loyalty as a purchase driver.

Shopping Basket, chips and beverage.
Grocery Spending Gets Strategic Infographic
Source: Zappi Consumer Survey 2025

 

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  • Protein

  • Snacks

  • Beverages

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  • Omnivore