March 07, 2025

Home-Centric Eating Creates Market Opportunities

Food and beverage category growth pockets emerge with ongoing shifts in what, when, and where America eats.

A. Elizabeth Sloan

Food Technology Magazine

With U.S. food prices 31% higher in late 2024 than they were in 2019, according to Circana, it’s not surprising that consumers aren’t thrilled about the cost of filling their grocery carts. That said, however, changes in eating patterns and demographic shifts are delivering new pockets of opportunity for food and beverage companies, especially for marketers of beverages, snacks, and specialty fare. And in general, there continues to be a strong market for products consumers employ for at-home meal and snack preparation.

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Authors

A. Elizabeth Sloan President

A. Elizabeth Sloan, PhD, is CEO and president of consumer trends consultancy Sloan Trends Inc. and a longtime contributing editor of Food Technology magazine. A veteran of work in industry, media, and public relations, Sloan received a PhD in food science and technology from the University of Minnesota.