Mix-and-Match Protein Products Target Flexitarians

Hybrid products made of animal and plant protein combinations are proliferating.

Dale Buss

Food Technology Magazine

Seemore sausages are made with up to 35% vegetables combined with protein from humanely raised animals. Photo courtesy of Seemore Meats & Veggies

The flexitarian movement by consumers has raised an interesting question for corporate innovators and entrepreneurs: If more shoppers are conscientiously putting some meat products and some plant products on their plates to balance their diets, why not just combine animal and plant ingredients in a single item and save them the trouble?

In fact, that’s what an increasing number of CPG players are doing, from giants such as Perdue to startups like Seemore Meats & Veggies. And …

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Authors

Dale Buss Writer

Dale Buss is an award-winning journalist and book author whose career has included reporting for The Wall Street Journal, where he was nominated for a Pulitzer Prize (daledbuss@aol.com).