NEW PRODUCTS

Cadbury Adams introduced a new flavor of Trident® gum called Cool Rush™, which uses innovative cooling technology and flavor crystals to cool the mouth while cleaning the teeth. The mint-blend flavor will also be extended to the Trident White® product line, which according to a clinical trial, significantly reduces surface stains on teeth in as little as four weeks. The pairing makes Trident White Cool Rush the only intense whitening gum on the market, Cadbury said. The two gums will be availabl…