The popular self-help book Men are from Mars, Women are from Venus sought to improve communication between men and women by focusing on the differences between the sexes, such as different emotional needs.
Men and women also have different health and nutritional needs, opening the door to specific functional foods and supplements for each sex. The market for gender-specific foods, however, is still young. Of the new products tracked between January 2000 and January 2005, 0.6% were aimed at women …