Rallying Around an E.coli Outbreak

It began innocuously. A brief e-mail from IFT Food Science Communicator Roger Clemens alerted IFT Media Relations at the end of the business day, September 14, 2006, that he was scheduled for an interview with ABC on the topic of spinach. Considering it an update from Clemens about his regular interviews with the local ABC-affiliate in Los Angeles, we filed the notice.

That night, preceding the lead story on ABC News’ Nightline program, host Martin Brashir alerted viewers nationwide that the Foo…