Ice Cream Stresses Simplicity
Many consumers today are looking for great-tasting, natural foods made with simple, recognizable ingredients. Häagen-Dazs, Oakland, Calif., appeals to those consumers with its Häagen-Dazs Five superpremium ice cream. All Häagen-Dazs Five flavors are made with just 5 ingredients: milk, cream, sugar, eggs, and one of the following ingredients to create these seven single-note flavors—Brown Sugar, Coffee, Ginger, Milk Chocolate, Mint, Passion Fruit, or Vanilla Bean. The product line carries a suggested retail price of $4.39 per 14-oz container.

“At Häagen-Dazs, we have a passion for taste and are committed to using the finest, all-natural ingredients. The new Five ice cream line allows the hero ingredient in each flavor to sing,” said Ching-Yee Hu, Häagen-Dazs Brand Manager. “The Häagen-Dazs Five line is all about the essentials, and as a result, the pure essence of each ingredient comes alive. Flavors like Ginger really pop and Passion Fruit explodes with real, luscious fruit flavor.”

Pepsi’s Sweet on Sugar
For a limited time, Pepsi-Cola North America Beverages, Purchase, N.Y., is offering three soft drinks sweetened with sugar in the United States. The products include Pepsi Natural, Pepsi Throwback, and Mountain Dew Throwback. Pepsi Natural is made with all-natural ingredients, including lightly sparkling water, natural sugar, natural caramel, and kola nut extract. The amber-hued cola gets its color from natural caramel and natural apple extract. It comes in a sleek 12-oz glass bottle and is available in single-serve and 4-packs initially in the premium and/or natural food aisles of retail outlets in 10 regional markets in March and April. Packaged in retro-looking cans, Pepsi Throwback and Mountain Dew Throwback will be available nationally for about 8 weeks beginning about mid-April.

Pushbutton’ Pancakes
Batter Blaster LLC, San Francisco, Calif., has taken the work out of preparing batter for pancakes and waffles with its Batter Blaster Original Pancake & Waffle Batter in an 18-oz aerosol can. Crown Aerosol Packaging, Philadelphia, Pa., supplies the innovative steel packaging. “The environmental advantages of metal were a key factor in selecting this format for our packaging, particularly because we are marketing an organic product,” says Sean O’Connor, CEO, Batter Blaster LLC. “In fact, we actively promote the sustainability of our packaging because we want our customers to feel good about using the product from start to finish.”

Consumers shake the container, spray the batter into a pan or waffle iron and serve. No added ingredients or mixing is required. The 18-oz package contains enough batter for roughly 28 four-inch pancakes. Consumers can prepare as many or as few pancakes or waffles as they like. The remaining batter is stored in the refrigerator, eliminating product waste. Consumers can also inject some excitement into breakfast by creating fun shapes or spelling out words with the batter.