Leveraging Innovation in Today’s Economy

Moments after I sat down to draft this article, a story headlined “Consumer Spending Cuts Likely to Outlast Recession” was released by the Associated Press. The story provided details from a survey commissioned by IBM revealing that 72% of respondents have made “significant spending cuts” due to the economy. While price remains a major factor for 83% of respondents when shopping, 72% said that quality is also a top priority.

Of the 4,000 adults interviewed, 45% said “better value” will remain amo…