NEW SKUs

More Value for Sandwiches
With consumers on the lookout for greater value when purchasing foods, many food companies, such as Hillshire Farm, are repositioning their products to take advantage of the economic climate. Part of Sara Lee, Downers Grove, Ill., Hillshire Farm has rolled out Hillshire Farm Family Size Lunchmeat in 1-lb tubs. Varieties include Ultra Thin Oven Roasted Turkey Breast, Ultra Thin Honey Ham, Ultra Thin Smoked Ham, Ultra Thin Brown Sugar Baked Ham, and Hearty Slices Oven Roasted Turkey Breast. “With brown bagging on the rise, Hillshire Farm is pleased to be able to offer our customers quality products that provide a great value in these harsh economic times,” said Tim Roush, Vice President, Lunch and Dinner brands for Hillshire Farm. According to a study by market researcher NPD Group, moms can save up to $2,000 a year by making their kid’s lunches rather than their children eating in the school cafeteria. As an added bonus, the tubs are not only resealable to maintain freshness of the lunchmeat, but they can also be re-used and recycled.

Soup Sans Can
How do you compete in the soup aisle against the likes of Campbell’s and Progresso? Dr. McDougall’s Right Foods, South San Francisco, Calif., packs its line of ready-to-serve chunky soups in retortable paperboard cartons supplied by Tetra Pak, Vernon Hills, Ill. The line represents the first nationally available carton soup in the Tetra Recart package with whole pieces of vegetables, beans, and pasta. Seven varieties in the line include Lentil, Vegetable, Black Bean, Chunky Tomato, Split Pea, Minestrone, and Roasted Pepper Tomato.

How do you compete in the soup aisle against the likes of and ? South San Francisco, Calif., packs its line of ready-to-serve chunky soups in retortable paperboard cartons supplied by , Vernon Hills, Ill. The line represents the first nationally available carton soup in the package with whole pieces of vegetables, beans, and pasta. Seven varieties in the line include , and

The 18-oz cartons, which individually carry a suggested retail price of $3.29, have a 24-mo ambient shelf life. “As a leader in the natural foods industry, we are committed to providing quality, all-natural products in the most sustainable manner,” said Rita Vinnicombe, Co-Owner of Dr. McDougall’s Right Foods. “We are passionate about leaving a smaller footprint, and we’ve selected Tetra Pak’s innovative carton package not only because it protects the quality of our natural product, but also for the improved sustainability incentives it offers.”

Veggies in the Fast Lane
Convenience foods are a global phenomenon. McCain Foods, London, UK, has launched a line of single-portion frozen vegetables under the Express brand. The mixed vegetables in a light sauce come in a pouch that can be steamed in the microwave in less than 5 min. The products are available in four varieties— Baby carrots and green beans in a honey and mustard sauce, Broccoli, red pepper, and soya beans in a tomato and herb sauce, Baby carrots, baby corn, and red pepper in a five spice sauce, and Orange and yellow carrots in a light soy sauce. Each product costs £1.49 per 150-g pouch. All of the Express products score at least 2 green traffic lights (as measured against FSA signpost labeling standards) with Broccoli, red pepper, and soya beans scoring all 4 green lights.

Convenience foods are a global phenomenon. , London, UK, has launched a line of single-portion frozen vegetables under the brand. The mixed vegetables in a light sauce come in a pouch that can be steamed in the microwave in less than 5 min. The products are available in four varieties— and . Each product costs £1.49 per 150-g pouch. All of the products score at least 2 green traffic lights (as measured against FSA signpost labeling standards) with scoring all 4 green lights.