A. Elizabeth Sloan

When it comes to food, it’s a small, small world. Taste, price, health, convenience, and private label continue to be the major food drivers for the vast majority of consumers worldwide (Nielsen, 2008).In our increasingly global society, food trends know few boundaries.

The global recession has forced many of us to change our food behaviors in similar ways. From New Zealand to the United Kingdom, consumers across the globe have cut back on dining out, and, increasingly, are cooking from scratch, baking, and entertaining at home. The frenetic pace of daily life an…

Figure 1. Trends in flavors/cuisines of new products launched globally in 2007 and 2008. From Innova Market Insights.

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