Importing Ideas From Around the World
A peek into the global shopping cart reveals a tantalizing assortment of product concepts and trends—many with the potential to be transferred to new markets.
When it comes to food, it’s a small, small world. Taste, price, health, convenience, and private label continue to be the major food drivers for the vast majority of consumers worldwide (Nielsen, 2008).
The global recession has forced many of us to change our food behaviors in similar ways. From New Zealand to the United Kingdom, consumers across the globe have cut back on dining out, and, increasingly, are cooking from scratch, baking, and entertaining at home. The frenetic pace of daily life an…
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