Keeping Consumers Sweet on Frozen Treats

From the days when only the wealthy could afford it, to the popularity of soda fountains in the late nineteenth century and ice cream trucks in the early twentieth century, and finally, thanks to refrigeration technologies, mass production in the 1940s and 1950s, ice cream has been the quintessential treat. It is an indulgence icon consumed, in one form or another, by 87% of American adults (Mintel, 2013).

In fact, according to NPD, 55% of Americans have consumed ice cream or a frozen novelty a…