Grab and Go, Go, Go

As lunchtime approaches, the young tech worker weighs his options: “Should I microwave the frozen empanadas I brought from home? Should I grab a Mumbai-style wrap from the food truck across the street? Or should I walk four blocks to the new vegan sandwich shop?”

Across the United States and in many other parts of the world, urban Millennials in particular but also other busy, culinarily adventurous consumers wrestle with similar decisions. There has been an explosion of choice in the handheld ca…