Small Additions for Maximum Impact

To see the kind of power that creative inclusions can wield, look no further than Marble Slab Creamery’s CheetosFlamin’ Hot Ice Cream. Available for a limited time in late summer and early fall, the marriage of sweet cream ice cream and crushed Flamin’ Hot Cheetos from Frito-Lay/PepsiCo garnered loads of media attention in our Instagram-happy world.

Not every inclusion needs to be quite so dramatic to be successful, of course. But inclusions provide a prime opportunity to help food and beverage p…