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Ed Finkel

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    The sports nutrition category atrophied a bit in the early months of the COVID-19 pandemic when athletic opportunities went into quarantine, but the reopenings of 2021 restrengthened consumer interest.

    “The category continues to enjoy consistent growth,” says Sonja Matthews, senior manager, strategic insights for Glanbia Nutritionals. “This growth reflects the fact that sports nutrition has taken on a much broader definition that appeals to a much broader set of consumers. The …

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    About the Author

    Ed Finkel is a freelance journalist based in Evanston, Ill. ([email protected]).