Sports Nutrition Powers Up
After taking a hit during lockdown periods, the market for products that support fitness and performance is in recovery mode.
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The sports nutrition category atrophied a bit in the early months of the COVID-19 pandemic when athletic opportunities went into quarantine, but the reopenings of 2021 restrengthened consumer interest.
“The category continues to enjoy consistent growth,” says Sonja Matthews, senior manager, strategic insights for Glanbia Nutritionals. “This growth reflects the fact that sports nutrition has taken on a much broader definition that appeals to a much broader set of consumers. The …
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