Food Technology Magazine | Market Trends

Winning With Gen Alpha Today

Gen Alpha, born between 2010 and 2025, represent a significant emerging market opportunity.

By A. Elizabeth Sloan
Kellogg’s Eggo Froot Loops Waffles

Kellogg’s Eggo Froot Loops Waffles combine the fun of the popular kids’ cereal with the company’s iconic waffle brand. Photo courtesy of Kellanova

While food futurists point out that Generation Alpha (born/to be born between 2010 and 2025) will be one of the largest and most influential demographic groups of all time, why wait to target them? They’re big business right now. In the United States, the Gen Alpha population comprises 42 million kids with another 3.5 million Alpha babies projected to arrive in 2025.

Ironically, however, the number of new food/beverage product launches positioned for kids aged five to 12 fell 27% in North …

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About the Author

A. Elizabeth Sloan, PhD, a member of IFT and contributing editor of Food Technology, is president, Sloan Trends Inc., Escondido, Calif. ([email protected]).

E. Liz Sloan

In This Article

  1. Consumer and Marketplace Trends
  2. Food Retailing
  3. Foodservice
  4. Baby Foods

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