Food Technology Magazine | Market Trends
While food futurists point out that Generation Alpha (born/to be born between 2010 and 2025) will be one of the largest and most influential demographic groups of all time, why wait to target them? They’re big business right now. In the United States, the Gen Alpha population comprises 42 million kids with another 3.5 million Alpha babies projected to arrive in 2025.
Ironically, however, the number of new food/beverage product launches positioned for kids aged five to 12 fell 27% in North …