Solid Growth, Some Shifts in Yogurt Market

The yogurt category is large and continues to grow, perhaps counterintuitively, as General Mills divests its large U.S. yogurt business, including the Yoplait brand, to French dairy company Lactalis.

The overall category saw U.S. sales rise 6.5% to $10.8 billion for the 52 weeks ending August 11, 2024, with unit sales up 3.0% to 4.1 billion as prices rose 3.4%, according to multi-outlet data from Circana. Sales of dairy yogurt rose 6.8% to $9.2 billion, and dairy yogurt drinks were up 7.3% to $1.…