Food Technology Magazine | Market Trends
The Mainstream Appeal of Specialty Foods
Repositioned plant-based fare, easy-to-prepare products, and a new generation of globally inspired offerings are contributing to healthy sales trends.
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With U.S. sales of $207 billion in 2023—up 149% in the past decade, according to the Specialty Food Association (SFA)—specialty foods have broad-based appeal. Sales are projected to reach $221.5 billion this year and enjoy a compound annual growth rate of 5.4% from 2023 to 2027. Experts consider specialty foods dependable predictors of high-potential food and beverage market opportunities.
Those who are most likely to purchase specialty foods include households with kids, those with …
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