Food Technology Magazine | Market Trends
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If you give a consumer a cookie, chances are they’ll want that cookie to do more for them than just satisfy a craving. Health-conscious consumers are looking for their food to give them more value and benefits—and that applies even to their indulgences. Mintel reports that nearly one of five parents (19%) say they prefer healthy cookies. Product developers are working to address consumer interest in cookies with benefits.
Ryan Sensenbrenner, senior director of marketing at Enzymedica, a marketer…