Food Technology Magazine | Market Trends

How the Cookie (Market) Crumbles

Consumers are craving indulgence plus functional benefits, and cookies are here to satisfy them.

By Emily Little
Close up stack of cookies and crumbs

© Ahmed/Unsplash

If you give a consumer a cookie, chances are they’ll want that cookie to do more for them than just satisfy a craving. Health-conscious consumers are looking for their food to give them more value and benefits—and that applies even to their indulgences. Mintel reports that nearly one of five parents (19%) say they prefer healthy cookies. Product developers are working to address consumer interest in cookies with benefits.

Ryan Sensenbrenner, senior director of marketing at Enzymedica, a marketer…

Premium Content
You've reached your monthly limit of free articles.
Access Food Technology
Log in Subscribe

About the Author

Emily Little
Emily Little is an associate editor of Food Technology ([email protected]).