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Pet Food Goes Premium

Most pet owners view their pets as family members, and a trend toward the “humanization” of pets has shifted the concept of dog food to “dog meals,” often dished up like a build-your-own bowl, customized with food combinations and meal enhancers, according to Nextin Research by MarketPlace. 

Cartoon dog eating kibble.
Food Technology March/April Issue Food Snapshot inforgraphic on pet food going premium.

Source: Nextin Research by MarketPlace, Nextin Dog Trends. 
Data vintage: March 2025. Audience: U.S. dog owners (n=1,201)

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