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Making Sense of Consumer Complexity

Connecting the dots between behavioral research insights and product innovation is a labor of love for Dave Lundahl.
Dave Lundahl, founder and CEO of behavioral research firm InsightsNow.
Mary Ellen Kuhn Mary Ellen Kuhn

Food Technology Magazine

Dave Lundahl is a numbers guy who understands the power of emotions. Lundahl, founder and CEO of behavioral research firm InsightsNow, started his career as a statistician. Over the course of a couple of decades, his focus has broadened. Today, the work InsightsNow does—much of it related to consumers’ engagement with food and beverage brands—reflects Lundahl’s abiding interest in exploring why people behave the way they do and what emotions drive those behaviors. That interest has led to a philosophy that InsightsNow regularly applies to its work.

“This philosophy is that all human behavior is predicated on moments of experience …

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Hero Image: copyright John Valls

Authors

  • Mary Ellen Kuhn

    Mary Ellen Kuhn Executive Editor

    Mary Ellen Kuhn, executive editor and assistant director of publications, oversees the editorial content of Food Technology magazine.

Categories

  • Food Business Trends

  • Consumer and Marketplace Trends

  • Sustainability

  • Food Technology Magazine