Food Technology Magazine | Market Trends
Hunger for Protein Fuels Meat Mania
Consumer meat/poultry consumption has increased as shoppers seek out protein and fewer say they are avoiding meat.
Omaha Steaks Smash Burgers can go from freezer to bun in just five minutes, the company says. Photo courtesy of Omaha Steaks
Meat and poultry purchases and consumption have reached an all-time high thanks to a dramatic drop in those trying to avoid meat (from 37% in 2022 to 22% in 2025) coupled with consumers’ ongoing interest in adding protein to their diets, according to new research from FMI, The Food Industry Association. Datassential reports that protein is now the most sought-after healthy descriptor on restaurant menus.
U.S. sales of fresh refrigerated meat and poultry topped $104.6 billion in 2024, and sales of…
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