Food Technology Magazine | Dialogue
Why The Next Big Thing Might Not Be, After All
Arlin Wasserman questions the viewpoint that GLP-1 drugs will have a major impact on the food industry.
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You’ve flipped through the March issue of Food Technology and learned of the many areas of innovation in our industry made possible by the arrival of GLP-1 drugs like Ozempic, which many now consider to be The Next Big Thing.
The food industry is always seeking The Next Big Thing because significant changes in the business of food are rare events. New flavors, brands, or packaging can certainly win business from established competitors, and new superfoods, super ingredients, and functional…
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