EP 5: Flavor is Key: What you should know about flavors and their importance in launching new foods and beverages.

Dave Franz, Vice President of Sales and Marketing at FlavorSum, and Lisa Jackson, Director of Marketing, join us to talk about the flavor industry. We explore why consumers may like or dislike a certain taste, and the challenges that product developers may experience when launching new flavored products. We also discuss guardrails to consider when launching foods and beverages and get insights into the end-to-end process of product development. 

David Franz

David Franz

Dave Franz brings over 15 years’ experience with both regional and global flavor manufacturers to FlavorSum. He has held functional leadership roles across multiple disciplines including strategic marketing, business development, flavor creation, and product innovation.
     

Lisa Jackson

Lisa Jackson

Lisa Jackson has supported Marketing and Communication strategy development and execution in the food & beverage space with several mid-to-large CPG organizations. She helps FlavorSum deliver delicious solutions to customers that reflect consumer interests and needs.

This podcast is brought to you by FlavorSum. 

Bruce Perkin is the principal scientist and operator of Robust Food Solutions LLC, a food science-based consultancy that has operated since 2017, providing strategic advice and hands on support to food businesses in the areas of quality systems and food safety, innovation, product development, and organizational design.

Bruce is a Certified Food Scientist, a Certified HACCP practitioner, and is a Certified Manager of Quality and Organizational Excellence through the American Society for Quality. He is also a Preventative Controls Qualified Individual under the FSMA regulations. He has completed Food Defense training through the FDA and the FSPCA. Bruce is a past Chairperson of the Dallas /Fort Worth chapter of IFT, and also a past Chair of the Food Service Division of IFT. In addition, Bruce is a part time Adjunct Professor at Texas Womens’ University teaching NPD, Food Science and Food Safety to Culinology students.