How Color Impacts the Food and Beverage Experience: Fireside Chat with Givaudan

Individuals with sight often overlook the significance of color. However, in their daily routines, it's challenging to find an activity that doesn't involve the use of color. Certainly, their capacity to perceive color serves various purposes, including selecting suitable food items based on ripeness and nutritional value, as well as identifying potential hazards such as spoilage. Additionally, color can elicit emotional reactions when people encounter and consume foods and beverages.