Food Technology Magazine | Market Trends
Top 10 Functional Food Trends: Reinventing Wellness
Consumer health challenges, mounting interest in food as medicine, and the blurring line between foods and supplements will spawn functional food and beverage opportunities.
Consumers are seeking foods with functional benefits that support everyday active lifestyles. © Fly View Images/E+/Getty Images
Just over half of the global population—more than 4 billion people—are expected to be living with obesity or overweight by 2035, and the cost of treating related illnesses will be an estimated $4 trillion annually, according to a 2023 World Obesity Atlas report. In the United States, key wellness metrics, including obesity, medically diagnosed diabetes, and eating habits have worsened in the past four years, according to the Gallup National Health and Well-Being Index. The share of those who tol…
