Nielsen Global Connect has released its Top 25 Breakthrough Innovation winners for 2019. For close to a decade, this list has been the gold standard in recognizing innovation and global success within the consumer packaged goods (CPG) space. Of the 25 winners, 15 of the products are from food companies.

The winners from the food and beverage industry are:

  • PepsiCo’s bubly sparkling water
  • Caulipower LLC’s Caulipower
  • Flower Foods’ Dave’s Killer Bread bagels
  • Kraft Heinz’s Devour
  • Coca-Cola’s Dunkin’ Donut bottled iced coffee
  • Kraft Heinz’s Just Crack an Egg
  • Ferrero’s Kinder Joy
  • Lamb Weston’s Grown in Idaho potatoes
  • Frito-Lay North America’s Lay’s Poppables
  • PepsiCo’s Mtn Dew DEW-S-A
  • General Mills’ Oui by Yoplait
  • Red Bull North America’s Red Bull Summer Edition
  • Mondelēz International’s Ritz Crisp & Thins
  • RXBAR’s RXBAR
  • Mark Anthony Brands’ White Claw Hard Seltzer

This year’s Breakthrough Innovation process reviewed close to 45,000 products that were introduced to the market in 2017. The brands that made the 2019 list reflect a wide range of products and approaches that succeeded in making meaningful connections with consumers. Beyond Nielsen’s requirements for products that reflect strong, distinct qualities such as mass potential, longevity, brand incrementality, category distinction, and appeal toward a specific consumer target, this year’s list brings the continued evolution of the success criteria, which includes all six of Nielsen BASES’ activation profiles.

“Consumers encounter more than 30,000 new products every year, creating a fierce competition to capture the hearts and wallets of consumers,” said Jenny Frazier, senior vice president of Nielsen BASES. “With this much new news in the marketplace, there’s never been a more important time for manufacturers to find breakthrough success. The Nielsen BASES Top 25 Breakthrough Innovation list celebrates the absolute best of what brand innovators do to drive growth, and show us all what is possible when we pair a great idea with a great product and great activation.”

Press release

More News right arrow

Barry Callebaut’s EMEA president steps down

Barry Callebaut has announced that Massimo Garavaglia, president EMEA, will leave the company effective April 30, for another career opportunity.

Comax Flavors Founder Peter Calabretta passes away

Comax Flavors Chairman and Founder Dr. Peter J. Calabretta passed away on Jan. 19, 2020, at the age of 85.

PepsiCo aims to achieve 100% renewable electricity in the U.S. this year

PepsiCo has announced plans to achieve 100% renewable electricity for its U.S. direct operations this year. The United States is the food and beverage company’s largest market and accounts for nearly half of its total global electricity consumption.

Aryzta names Tyson Yu CEO of North America

As a part of a planned organizational change, Aryzta has appointed Tyson Yu as CEO of Aryzta North America effective February 1, and as a member of the group executive committee, reporting to Kevin Toland, group CEO.

KIND lowers calorie count on nut bars per USDA research

KIND Healthy Snacks has adopted nutrition research led by the U.S. Department of Agriculture’s Agricultural Research Service (USDA ARS), which found that whole nuts, such as almonds and cashews, contribute 19% and 16% fewer calories, respectively, than previously thought.