A new collaboration between Blue Pacific Flavors and McCormick & Co. will market non-GMO, natural flavors with FlavorCell, a technology of McCormick’s Flavor Solutions business segment, to provide encapsulated flavor delivery in powdered beverages, confectionery, and bakery products. The distribution agreement provides Blue Pacific with access to a proprietary, patented-technology platform to provide its customers with encapsulated natural flavors.

Blue Pacific/McCormick FlavorCell products provide high aroma and multi-dimensional flavor delivery when compared to traditional spray-dried flavors. The patented technology improves shelf-stability of citrus and other fruit flavors and typically has a two-year shelf life. In addition to powdered beverage applications, the company will promote these products for a wide range of applications including bakery and confection. Blue Pacific Flavors will distribute McCormick’s existing FlavorCell flavors and offer custom designed flavors featuring Blue Pacific Flavor’s natural fruit flavor keys.

“At McCormick, we are excited to work with Blue Pacific to bring the benefits of FlavorCell to new markets and to help more product developers overcome challenges on their way to creating memorable, consumer-preferred taste experiences,” said Megan Ford, president, McCormick U.S. & Latin America Flavor Solutions.

Press release

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