The Kroger Co., America’s largest grocery retailer, and Infarm, an urban farming network, have announced a partnership that will bring modular living produce farms to North America. The living produce farms will launch this month at two of the 15 stores planned at QFC, a Kroger retail brand, at locations in Bellevue and Kirkland, Wash.
Using hydroponic technology, the produce will grow on site at the participating QFC stores, removing the need for extended transportation and storage and producing a more eco-conscious product. The farms are designed to scale and will provide shoppers fresh living product options.
“Our partnership with Infarm allows us to innovate by combining ground-breaking in-store farming technology with our passion for fresh, local produce and ecological sourcing. Kroger is excited to be first to market and offer the best of the season, and we’re proud to lead the United States on this journey,” said Suzy Monford, Kroger’s group vice president of fresh.
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