Flavor Innovations in Global Snack Foods

Through greater use of flavor science and technology, PepsiCo delivers locally relevant and authentic flavors in winning products from Mumbai to Moscow.

Food Technology Magazine | Article

CARLOS J. BARROSO

The advance of science in the food industry has been astonishing. The progress in analytical instrumentation alone is staggering. Through use of gas chromatography/mass spectrometry, high-pressure liquid chromatography, and scanning electron microscopy with elemental identification, we now have the ability to separate, identify, and measure many compounds in foods. These sophisticated and sensitive tools help to monitor and control our products.

Using its MasterChef approach to identify locally relevant flavors and FlavorPlus technique to recreate those authentic flavors in a finished product, PepsiCo was able to launch a line of potato chips under the Lay’s Chaat Street brand. Chaat (i.e., savory snacks made with fried dough, potatoes, spices, etc.) is a very common form of eating/snacking in India, often from small kiosks on the street. The product developer has an expansive toolbox of f…



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In This Article

  1. Food Categories
  2. Fermented Foods and Beverages
  3. Food Product Development
  4. Food Ingredients and Additives
  5. Colors
  6. Food Sciences
  7. Food Chemistry
  8. Food Business Trends
  9. Global Markets and Trade

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