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E. Liz Sloan

A. Elizabeth Sloan

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    Today’s consumers are looking for customizable foods, beverages, and dietary solutions that will help them more aggressively meet their own unique nutrition and personal health goals. General health and wellness products and programs no longer fit all.

    Over the past three years, consumers have redefined a healthy lifestyle to include regular exercise, relaxation, and attention to mental/emotional health (Mintel 2017). Eight in 10 (82%) now say that mental/emotional balance is as important a…

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    About the Author

    A. Elizabeth Sloan, PhD, a member of IFT and contributing editor of Food Technology, is president, Sloan Trends Inc., Escondido, Calif. ([email protected]).

    E. Liz Sloan