Food systems are at a nexus of interactions among multiple other systems (Figure 1). A good measure of the complexity of such interactions is the fact that at least 12 of the 17 United Nations Sustainable Development Goals have indicators related to food or nutrition (Liu et al. 2018). This complexity, unprecedented changes in consumption, and pressure to innovate call for a radically new approach by food businesses and society to address two key aspirations: 1) achieving optimal food system sus…