Clean Label: Woman and man making a decision

Kantha Shelke

Article Content

    The clean label movement, easily the biggest trend of the decade in packaged and prepared foods, is undeniably a capitalization on the confusion about the meaning of “natural” and “artificial.” Consumer demand for authenticity and transparency is driving the food industry to be discerning about ingredients and clean up supply chains even while both consumers and food company representatives face confusion and misinformation about what exactly clean label means and how one…

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    About the Author

    Kantha Shelke, PhD, CFS, a member of IFT, is principal of food science and research firm Corvus Blue ([email protected]).