Food Technology Magazine | Innovation
Prime-Time Lessons in Entrepreneurship
An analysis of the benefits and drawbacks for entrepreneurs who make pitches on Shark Tank.
Ori Zohar (left) and Ethan Frisch, cofounders and co-CEOs of Burlap & Barrel, make their pitch on Shark Tank. Photo courtesy of Shark Tank
Appearing on Shark Tank has become a rite of passage—and a catapult to success—for dozens of food entrepreneurs since ABC launched the prime-time celebration of entrepreneurship nearly 15 years ago. Watching the face of “Mr. Wonderful,” Kevin O’Leary, as he takes a first bite is good television, and one of the show’s frequent guest hosts, Daniel Lubetzky, is a bona fide role model as founder of KIND Snacks.
“I thought it would be a great way to bring the brand to a great audience and get essent…
