Appearing on Shark Tank has become a rite of passage—and a catapult to success—for dozens of food entrepreneurs since ABC launched the prime-time celebration of entrepreneurship nearly 15 years ago. Watching the face of “Mr. Wonderful,” Kevin O’Leary, as he takes a first bite is good television, and one of the show’s frequent guest hosts, Daniel Lubetzky, is a bona fide role model as founder of KIND Snacks.

“I thought it would be a great way to bring the brand to a great audience and get essent…

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About the Author

Dale Buss, contributing editor, is an award-winning journalist and book author whose career has included reporting for The Wall Street Journal, where he was nominated for a Pulitzer Prize ([email protected]).