Small, but fast-growing packaged food and beverage segments have long been a reliable predictor of high-potential product opportunities, especially in times of conservative spending. The market is primed for products for at-home consumption. According to recent data from Circana, 86% of eating occasions are still sourced from home, down only 2% from the pandemic high.

Four of 10 main meals are now prepared in under 30 minutes as consumers eye the freezer to keep ingredients on hand and reduce th…

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About the Author

A. Elizabeth Sloan, PhD, a member of IFT and contributing editor of Food Technology, is president, Sloan Trends Inc., Escondido, Calif. ([email protected])