Food Technology Magazine | Market Trends
Small Categories, Big Growth Potential
A look at small food categories with high growth potential.
Gậteaux’s frozen take-and-bake Petits cakes are crafted according to French patisserie standards. Photo courtesy of Gậteaux
Small, but fast-growing packaged food and beverage segments have long been a reliable predictor of high-potential product opportunities, especially in times of conservative spending. The market is primed for products for at-home consumption. According to recent data from Circana, 86% of eating occasions are still sourced from home, down only 2% from the pandemic high.
Four of 10 main meals are now prepared in under 30 minutes as consumers eye the freezer to keep ingredients on hand and reduce th…
