Coca-Cola acquires remaining stake in fairlife
Coca-Cola Company has acquired the remaining stake in fairlife from its joint venture partner Select Milk Producers.
Coca-Cola Company has acquired the remaining stake in fairlife from its joint venture partner Select Milk Producers. Coca-Cola now owns 100% of fairlife, up from its previous 42.5% minority stake. Financial terms of the transaction were not disclosed.
fairlife LLC, which launched in 2012, started with a high-protein milk shake called Core Power and has grown to offer a broad portfolio of products in the value-added dairy category in North America.
“We are excited for the next chapter of fairlife’s growth and innovation and look forward to continuing to work with our partners across the Coca-Cola system to meet fast-changing consumer needs in a vibrant category,” said Tim Doelman, CEO of fairlife, in a Coca-Cola press release. “We set out in 2012 to harness the power and nutrition of dairy and give people great-tasting products that provide the nutrition they are looking for. Our innovative product lines will continue to grow and improve with the strength and scale of The Coca-Cola Company.”
fairlife will continue to operate as a stand-alone business based in Chicago.
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