Email feature

Email, Digital Advertising, and Re-targeting

Reach industry professionals and IFT members through our email newsletters, which include member-only and open access newsletters, as well as customized email blasts.

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Let our sales reps help you design a marketing plan to get the most from your budget.

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Email and Newsletters

Food News Now

NEW! Food News Now Newsletter

Powered by AI, the Food News Now daily newsletter offers a personalized look at the most important food industry news, ranging from the latest scientific research and local and global food policy news to sustainability initiatives and food security efforts.

  • 24,500 Subscribers
  • 28.3% Open rate
  • 5.1% Click rate

Food Tech iphoneFood Technology New Issue Alert

Delivered every month to subscribers of Food Technology magazine, the Food Technology New Issue Alert email shares highlights from the new issue a day or two after publishes online.

  • 15,300 Subscribers
  • 20.8% Open rate
  • 5.1% Click rate

IFT Insider iphoneIFT Insider Newsletter

Delivered every month to IFT members, highlighting what’s new and exciting in education, policy, and benefits.

  • 7,500 Subscribers
  • 41.3% Open rate
  • 3.6% Click rate

IFT Eblast customizedEmail Marketing- customized IFT Blast

Customized email messaging with client provided content. Sent by IFT on behalf of the client to a targeted audience. (limited availability)

  • 26.5% Open rate average
  • 1.7% Click rate (average)

Special Report Newsletter Exclusive
Curated IFT content on client selected topic. IFT provides a selection of editorial for the client to select to feature in the Newsletter. The client may also include featured content, i.e., whitepaper or other research. (limited availability)

  • 6,000 Target subscribers
  • 31.9% Open rate average
  • 4.0% Click rate (average) 

Digital Advertising

Interstitial ads on News & Publications

Exclusive weekly opportunity

Appears once a day as a transition ad prior to accessing any of the News & Publications urls.

  • 5,000 Impressions per week average
  • 2.1–4.8% Click through rate

News & Publications pages on ift.org

  • 86,495 Average monthly pageviews
  • 74,832 Unique monthly pageviews
  • 5:34 Average time on page

Events pages on ift.org

  • 11,073 Average monthly pageviews
  • 8,924 Unique monthly pageviews
  • 2:17 Average time on page

IFTNEXT pages on ift.org

  • 20,194 Average Monthly Pageviews
  • 18,268 Unique Monthly Pageviews
  • 4:59 Average Time on Page

Brain Food Blog on ift.org

  • 5,826 Average Monthly Pageviews
  • 5,128 Unique Monthly Pageviews
  • 4:41 Average Time on Page

Search Results pages on ift.org

  • 10,471 Average Monthly Pageviews
  • 4,491 Unique Monthly Pageviews
  • 0:55 Average Time on Page

Career Development pages on ift.org

  • 24,998 Average Monthly Pageviews
  • 20,978 Unique Monthly Pageviews
  • 3:23 Average Time on Page

Retargeting Advertising

ift.org is the most comprehensive online resource in the food industry and is the resource of choice for food scientists. Leverage IFT's year-round digital retargeting to reach prospects and grow your business. IFT’s digital retargeting options allow you to target IFT website visitors (ift.org and iftevent.org) and targeted IFT community audiences with your digital ads while they surf the internet (including social media!).

You provide the ad creative, we take care of the rest!

Quantifiable ROI
Detailed, real-time reporting breaks down your results and value.

Watch your campaign’s effectiveness in action!

Strategic Acct Manager

Looking to maximize your promotional ROI?

IFT has options to help you reach the right audience with the right message.

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