Gable-Top Paperboard Cartons Move to the Food Aisles

Gable-top paperboard cartons have been ubiquitous containers for milk for so long that most consumers take them for granted. But gable-top paperboard cartons may have embarked on a new-old opportunity: dry foods.

An example is Kellogg’s new very special calcium-fortified K cereal in a “half gallon” gable-top paperboard carton. The fit is good: this calcium-enriched cereal is intended to be eaten with calcium-containing milk, and the “milk carton” emphasizes the calcium value (from the cereal) th…