Mary Ellen Kuhn

Making a health claim on a food or beverage product can provide consumers with a powerful purchase incentive—which gives manufacturers a strong motivation to obtain regulatory approval for such a claim. But petitioning for a claim is a complicated, time-consuming process without a guarantee of success. And if you think that navigating the regulatory maze in the United States is a daunting prospect, well, it’s a slam dunk compared with attempting to get the nod for a health claim on a product sol…

The ability to make a qualified claim about heart health provides nut brands like Planters with a key advantage in the marketplace.

Figure 1. A comparison of the procedures and timetables for qualified vs unqualified health claims. From Johnson Nutrition Solutions LLC.

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