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Authenticity key to ethnic foods sales
Staying true to culinary roots is the most important factor when buying or eating ethnic foods for two-thirds of consumers, reported market research firm Mintel.

These consumers believe that if they are going to spend money and time visiting ethnic restaurants or purchasing ethnic food to prepare at home, it should be authentic, said David Browne, Senior Analyst at Mintel.

In addition to placing importance on authenticity of ethnic food, respondents to the M…