With pandemic-prompted online shopping now a reality for more consumers, brands that rely heavily on impulse purchasing need to create impulse both online and off-line. Using neuroscience-based tools that allow marketers to tap into fundamental drivers of human behavior provides an opportunity to help food and beverage brands achieve that goal.
Marketing, up to now, has treated different senses—sight, hearing, smell, taste, and touch—as distinct and separate channels with little or n…