Meat Packaging Design Captures Consumers’ Attention

Top-quality meat packaging performs a variety of functions for the perishable product inside. Packaging design communicates the distinctive value of meat, relaying brand image through vital design elements for ease of on-shelf recognition and delivering critical information on shelf life, food safety, and handling. Packaging science also plays a role in protecting meat to ensure that waste is minimized from farm to fork. While meat waste occurs across the supply chain, recent research suggests t…