The State of Sensory Science

Sensory scientists seek to measure, interpret, and understand how humans perceive the world around them—as well as the consumer products within it—through the lens of sight, smell, taste, touch, and hearing. This unique field brings together multiple disciplines, from neurobiology to anthropology, to help us better understand not only what human beings like and dislike, but also how differently we perceive various stimuli. As companies across the globe work to glean reliable, repeata…