Food Technology Magazine | Issues and Insights

The State of Sensory Science

Three seasoned sensory scientists share their thoughts on the complexity of measuring consumer perceptions, the value of academic/industry collaboration, the evolution of the discipline, and why they love what they do.

By Kayt Sukel
An Illustration of a Sensory Perception: showing a Five Human Senses: sense of Smell, sense of Taste, sense of Touch, sense of Hearing and sense of Sight.

© DrAfter123/DigitalVision Vectors/Getty images

Sensory scientists seek to measure, interpret, and understand how humans perceive the world around them—as well as the consumer products within it—through the lens of sight, smell, taste, touch, and hearing. This unique field brings together multiple disciplines, from neurobiology to anthropology, to help us better understand not only what human beings like and dislike, but also how differently we perceive various stimuli. As companies across the globe work to glean reliable, repeata…

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About the Author

Kayt Sukel is a book author, magazine writer, and public speaker who frequently covers scientific topics ([email protected]).