Food Technology Magazine | Market Trends

2024 Consumer Outlook: adapting to anxiety

In a world fraught with instability and uncertainty, comfort, nostalgia, and authenticity will be priorities.

By Mary Ellen Kuhn
Anxious figure sitting in a globe

© ehui1979/DigitalVision Vectors/Getty Images

Anyone hoping for a kinder, gentler post-pandemic world has no doubt been sorely disappointed by events of the past year. Inflation, political polarization, extreme weather disasters, and brutal military conflicts have been among the unwelcome realities of life in 2023.

Respite from economic and geopolitical tensions doesn’t appear to be on the horizon. “2024 is set to be yet another uncertain year,” says Jenny Zegler, director of Mintel Food & Drink. “This uncertaint…

Premium Content
You've reached your monthly limit of free articles.
Access Food Technology
Log in Subscribe

About the Author

Mary Ellen Kuhn
Mary Ellen Kuhn is executive editor of Food Technology magazine ([email protected]).