2024 Consumer Outlook: adapting to anxiety

Anyone hoping for a kinder, gentler post-pandemic world has no doubt been sorely disappointed by events of the past year. Inflation, political polarization, extreme weather disasters, and brutal military conflicts have been among the unwelcome realities of life in 2023.

Respite from economic and geopolitical tensions doesn’t appear to be on the horizon. “2024 is set to be yet another uncertain year,” says Jenny Zegler, director of Mintel Food & Drink. “This uncertaint…