As sugar-conscious shoppers increasingly clamor for clean labels, the $108.6 billion sweetener market continues its natural evolution with a projected compound annual growth rate (CAGR) of 3.8% from 2022 to 2032, according to business research firm Future Market Insights.

“Natural” is now the most popular label claim across packaged foods among consumers who want to cut down on sugar, followed by “no sugar,” says Tom Rees, industry manager, food and nutrition at Euromonito…

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About the Author

Elizabeth Brewster is a freelance writer based in Evanston, Ill. ([email protected]).