Reaching Gen Z On Their Terms
Speaking as a part of a Tuesday Scientific & Technical Forum on consumer mistrust, Center for Food Integrity’s Roxi Beck highlighted some recent research on Gen Z’s purchase behavior.
The latest generation of young adults and adults-to-be coming into the marketplace comprises more than a quarter of the U.S. population, is the most racially and ethnically diverse one so far, spends a good deal of time online, has not known a world without the internet and smartphones, is driven by social causes, and is expected to have $33 trillion to spend by 2030 (bypassing Millennials in collective spending power by 2031).
Gen Z, born between 1997 and 2012 and aged 11 to 26, take their perso…
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