Pierce Hollingsworth

PepsiCo, Inc. used Denver as a test market in 1998 for Storm, a new caffeinated lemon-lime soft drink. Light Storm, a zero-calorie version, hit Denver retail outlets, a year later. The testing included in-store product sampling, coupons for free two-liter bottles, and special television and radio advertising. Unfortunately, Denver was about the only place Storm sold well, and the brand eventually was pulled.

BUSINESS/MARKETINGIn October of this year, Pepsi announced that it would try again with Sierra Mist, a new …

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