Pierce Hollingsworth

Nutraceuticals are a diverse, very explosive component of a growing number of retail food categories. So it’s no surprise that many traditional food products, such as milk and oatmeal, have undergone a marketing makeover to capitalize on this $15-billion bandwagon (up to $40 million by some estimates, depending on the definition).


Nowhere is the marketing transformation more apparent than among fruit growers. Many fruits contain compounds that have extraordinarily healthful characteristics, facts…

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