Growing Nutraceuticals

Nutraceuticals are a diverse, very explosive component of a growing number of retail food categories. So it’s no surprise that many traditional food products, such as milk and oatmeal, have undergone a marketing makeover to capitalize on this $15-billion bandwagon (up to $40 million by some estimates, depending on the definition).

Nowhere is the marketing transformation more apparent than among fruit growers. Many fruits contain compounds that have extraordinarily healthful characteristics, facts…