Pierce Hollingsworth

Dave Thomas, the founder and president of Wendy’s International who died at 69 last month, was one of those rare entrepreneurs who not only sees over the market horizon, but also aptly builds on the vision. He recognized that consumers want good food, value, variety, and consistency.

From the beginning, he insisted on fresh, not frozen, hamburger, a choice of toppings, and on-demand sandwich assembly. Prices were higher than for its rivals, but so was perceived value. He added fresh salad bars an…

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