Donald Pszczola

Donald E. Pszczola

A new study investigating consumer cravings for different foods found that barbecue ribs, steak, and chicken made the most popular list, along with foods such as potato chips, coffee, and chocolate. More than 4,000 people participated in the Crave It! study which was sponsored by McCormick Flavors, Hunt Valley, Md., and conducted by Moskowitz Jacobs, Inc., and The Understanding & Insight Group.Whether they’re homestyle, upscale, novel, or convenient, meat and poultry products are being recreated by a range of ingredients such as flavors, coatings, texturizers, antimicrobials, and soy-based extenders.

Of course, different people crave different things. For example, the data revealed that men crave s…

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About the Author

Food Technology magazine Senior Editor and key member of the Food Technology editorial staff for 26 years.
Donald Pszczola