INDUSTRY NEWS

Study looks at “tween” preferences
Ice cream is a favorite snack for “tweens,” according to a study released by Haarmann & Reimer’s Flavor Division.

The study looked at the flavor preferences of kids in the 6 to 12-year-old market, a key target for many food and beverage companies. The study involved 160 tweens who were questioned about their sweet preferences. In addition to food likes, the children were also asked about other favorites, including commercials, characters, books, and colors.

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